Experience

DIRECTOR, INSTITUTIONAL MARKETING (FEB 2024-PRESENT)

Supervise graphic designer and communications writer.
Collaborate with the VP of Marketing on annual messaging, marketing, and communications strategy.
Write and edit communications, including newsletters, web content, social media, and other key messages for leadership.
Oversee social media strategies for the organization.
Direct public and media relations to enhance brand and impact.
Conceptualize consistent messaging across all channels, including social media, digital, video, and print.

CREATIVE SERVICES DIRECTOR (MAY 2017-DEC 2023)

PROMOTION MANAGER (APR. 2016-MAY 2017)

Led in-house advertising agency.
Managed marketing and strategic plans for owned, earned, and paid media.
Created and maintained effective relationships with community organizations, media outlets, media buyers, and vendors that meet the objectives of partner organizations and station’s strategic goals.
Collaborated with station stakeholders to establish a targeted, consistent branding plan to achieve KPI’s.
Conceptualized, wrote, produced, and edited multi-platform advertising.
Successful execution of advertising development and management.

CREATIVE SERVICES EXECUTIVE PRODUCER (2011-2015)

Essential collaborator for grassroots marketing and events

CREATIVE SERVICES DIRECTOR (2015-2016)

Created, executed, and improved comprehensive TV, web, social and mobile strategies.
Responsible for the station’s 13 member in-house creative team.
Oversaw ratings increases in A25-54 in morning newscasts, 5pm, 6pm, and 11pm.
Conceptualized, created, and executed sales promotion/marketing campaigns.
Wrote, produced, directed, and edited with Avid Media Composer and Adobe Premiere.
Oversaw department budget and outside media buys.

CREATIVE SERVICES DIRECTOR (2006-2011)

Developed and maintained a consistently strong brand across all platforms.
Conceptualized, created, and executed sales promotion/marketing campaigns which generated more than a half-million dollars in new revenue annually.
Interdepartmental collaboration of station initiatives to increase ratings and revenue.
Developed and coordinated extensive image campaigns as well as daily television, and social media messaging.
Developed and managed social media strategy and web team.
Organizational Effectiveness community outreach strategic planning, brand management, and all advertising of station.

ADDITIONAL CAREER HIGHLIGHTS INCLUDE

experience